Facebook and Instagram ads
Meta Ads Management That Brings In Leads, Not Just Likes
Our Meta ads management covers Facebook and Instagram campaigns from start to finish: strategy, audiences, ad creative, tracking and weekly optimization. Everything is reported by what each lead costs you.
- Best forcreating demand, visual offers and retargeting
- Resultsfirst leads in week one; best results after 2 to 4 weeks of testing
- Pricingfrom [YOUR PRICE] a month, plus your ad spend
Boosted Posts Don't Build a Pipeline. A System Does.
Most businesses try Meta ads by boosting a post, see some likes, and decide it doesn’t work. Real results come from a system: the right audiences, ads designed to stop the scroll, tracking that reports real leads, and steady testing to find what works.
As your Facebook ads agency, we build that system for you. Our team creates the ads, sets up the Meta Pixel and Conversions API, runs lead and retargeting campaigns, and replaces tired creative before results start to drop.
What's Included in Our Meta Ads Management
Strategy and audiences
Who to reach, what to offer them and how much to spend, built from your customer list, website visitors, lookalike audiences and Meta’s Advantage+ targeting.
Ad creative
Static images, carousels, Reels and short video edits, designed by our team and refreshed every month.
Meta Pixel and Conversions API
Tracking set up on your website and server so Meta optimizes for real leads and sales, not cheap clicks.
Lead ads and instant forms
Forms that collect enquiries inside Facebook and Instagram, sent straight to your inbox or CRM.
Retargeting
Ads that bring back people who visited your website or engaged with your page but didn’t get in touch.
Creative testing
Structured tests every month: new hooks, formats and offers, so we learn what works instead of guessing.
Reporting by cost per lead
A monthly report on leads, cost per lead, return on ad spend and what we learned, not just reach and likes.
How We Run Your Facebook and Instagram Ads
01
Week 1: Strategy and tracking
We agree your offer and audiences, and set up the Pixel and Conversions API.
02
Week 2: Creative and launch
Our team designs the first set of ads. You approve, and we launch.
03
Weeks 3 to 6: Test and scale
We cut what doesn’t work and put more budget behind what does.
04
Every month: Fresh creative and a report
New ads to keep results steady, plus a report and review call.
Facebook and Instagram Ad Formats We Use
- Single image ads for clear, simple offers
- Carousel ads to show several services, products or steps
- Reels and short video ads to stop the scroll
- Lead ads with instant forms, so people can enquire without leaving the app
- Collection and catalog ads for online stores
How We Measure Meta Ads Success
We report on cost per lead, lead quality (how many become customers), return on ad spend for online stores, and early warning signs such as rising frequency and falling click-through rate, which tell us when creative needs refreshing.
Who Meta Ads Work Best For
Meta ads work best for businesses with a visual or easy-to-explain offer: clinics and aesthetic treatments, local services, events, online stores and consumer brands. For B2B services, Google or LinkedIn often work better, and we’ll tell you if that’s the case.
Meta Ads for Healthcare and Wellness
Meta limits how health-related businesses can target and track audiences, and it’s strict about health claims. We write compliant ads and build audiences that respect those rules.
Meta Ads or Google Ads?
If your buyers only look for you when they urgently need you, Google Ads will usually catch them better. If you need to create demand or win back visitors, Meta is stronger. Many clients run both.
Is Meta Ads Management Right for You?
A good fit if
- Your offer is visual, local or easy to explain in a few seconds
- You want to reach people before they start searching
- You get website visitors who leave without getting in touch
Not the right fit if
- You can’t approve new ads at least once a month
- Your budget can’t cover two to four weeks of testing
Meta Ads Management Pricing
A flat monthly fee from [YOUR PRICE], including [NUMBER] new ad designs a month. Your ad spend is paid directly to Meta.
Meta Ads Management FAQs
Is ad creative included?
Yes. Every plan includes [NUMBER] new ad designs a month. If you have product photos or video, we’ll use them; if not, we’ll plan what to shoot.
How long before I know if it's working?
Give a new campaign two to four weeks. That’s long enough for Meta to learn who responds, and for us to see which ads bring leads at the best cost.
What is the Conversions API, and do I need it?
The Conversions API sends conversion data from your website’s server to Meta, alongside the browser Pixel. It makes tracking more complete when browsers block cookies, which helps Meta find more people likely to convert.
How much should I spend on Facebook ads?
Enough to give each ad set data to learn from. We’ll suggest a starting budget on your strategy call, based on your market and offer.
Can you use my existing page and ad account?
Yes. You give us partner access through Meta Business Manager. You keep ownership of everything.
Should I run Meta ads and Google Ads together?
Often, yes. Google captures people who are searching now, and Meta brings back visitors who left without enquiring. We’ll recommend a split on your strategy call.
Do you manage organic social media too?
Yes, through our social media management service. Organic posts build trust; ads bring in leads.
Ready to see where your next clients will come from?
Book a free 30-minute strategy call. We’ll review your marketing and give you three things to fix, whether you hire us or not.