Google Ads management
Google Ads Management Services That Lower Your Cost Per Lead
Our Google Ads management services cover Search, Performance Max, Shopping and call campaigns, built on clean conversion tracking and managed every week by a senior specialist. You pay a flat monthly fee, and you own the account.
- Best forbusinesses people search for when they need them
- Resultstraffic within days; cost per lead settles in 4 to 8 weeks
- Pricingfrom [YOUR PRICE] a month, plus your ad spend
The Fastest Route to New Customers, or the Fastest Way to Burn a Budget
The difference is almost always in the setup: conversion tracking that records real leads, keywords that match buyer intent, negative keywords that block wasted clicks, and landing pages that convert.
We audit your account, or build a new one from scratch. We fix the tracking first, then restructure campaigns around the searches that actually bring in customers. After that, a specialist works in your account every week.
What's Included in Our Google Ads Management
Account audit or new build
A clear picture of what’s working and what’s wasting money, or a clean new account built properly from day one.
Conversion tracking
GA4, Google Tag Manager, enhanced conversions and call tracking, so every form, call and booking is counted and Smart Bidding learns from real leads.
Search campaigns and keyword strategy
Tightly grouped keywords, the right match types, responsive search ads with strong assets, and location targeting that matches where your customers are.
Negative keywords and search terms
We read your search terms report every week and block the searches that will never buy, such as job hunters, DIY researchers and free-seekers.
Performance Max and Shopping
For online stores and broader reach, with product feeds, asset groups and audience signals set up properly.
Ad testing and bidding
Regular ad copy tests and bid strategies matched to your goal, from maximizing conversions to a target cost per lead.
Landing page recommendations
Clear recommendations to lift conversion rates, or a new landing page built by our web team.
Your First 60 Days
01
Week 1: Audit and tracking
We review the account and fix conversion tracking before touching budgets.
02
Week 2: Build and launch
New or restructured campaigns go live once you’ve approved the ads.
03
Weeks 3 to 8: Test and optimize
Weekly changes to cut wasted spend and bring cost per lead down.
04
Every month: Report and review
Leads, cost per lead and spend in one report, with a call to plan the next month.
Google Ads Campaign Types We Manage
Search campaigns
Text ads on Google search results for people looking for your service right now. The backbone of most lead generation accounts.
Performance Max
One campaign across Search, YouTube, Display, Gmail and Maps, driven by Google’s AI. Best with strong conversion data and good creative.
Shopping
Product listings with images and prices for online stores, powered by a product feed in Google Merchant Center.
Call ads and remarketing
Ads built to make the phone ring, and display ads that bring back recent website visitors.
What We Usually Find in a Google Ads Audit
- Conversion tracking counting page views or duplicate events instead of real leads
- Broad match keywords with no negative keywords
- Location settings showing ads to people outside your service area
- One landing page for every ad group
- Missing ad assets such as calls, sitelinks and callouts
- Budgets split evenly instead of following results
Google Ads Reporting You Can Understand
Each month you see leads, cost per lead, spend, conversion rate and the search terms that brought customers, with a plain-English summary of what we changed and why. You can log in to your own account at any time.
Google Ads for Healthcare and Regulated Industries
Google restricts some healthcare ads, and some categories, such as online pharmacies, telemedicine with prescriptions and addiction services, need certification first. We check what’s allowed for your services before you spend anything. Read our guide to Google Ads for medical practices, or see our healthcare marketing services.
Running Google Ads in Several Countries
We separate campaigns by country, so budgets, ad copy, currencies and reporting stay clear for each market, whether that’s the UK, US, UAE or Australia.
Is Google Ads Right for Your Business?
A good fit if
- People search on Google for the service you sell
- You need leads this month, not next year
- You know roughly what a new customer is worth to you
Not the right fit if
- Nobody searches for your product yet. Meta ads may suit you better.
- Your budget can’t cover a few weeks of testing.
Google Ads Management Pricing
A flat monthly fee from [YOUR PRICE], plus your ad spend paid directly to Google. Many agencies charge a percentage of spend, which means they earn more when you spend more. A flat fee keeps our focus on making your budget work harder.
Google Ads Management FAQs
Do you charge a flat fee or a percentage of spend?
A flat monthly fee. Our incentive is to make your budget work harder, not to make you spend more.
How much should I budget for clicks?
We use Google’s own keyword data for your market to estimate this before launch, so you start with a realistic number instead of a guess.
What is Performance Max, and do I need it?
Performance Max is a Google campaign type that runs across Search, YouTube, Display, Gmail and Maps from one budget. It works well for online stores and businesses with strong conversion tracking. Most service businesses should start with Search campaigns.
Can you advertise in several countries at once?
Yes. We separate campaigns by country so budgets, ad copy and reporting stay clear for each market.
What access do you need?
Manager access to your Google Ads account, plus Google Analytics and Tag Manager. You keep ownership and can remove our access at any time.
How long does Smart Bidding take to learn?
Usually a few weeks, depending on how many conversions the campaign records. That’s why accurate tracking comes before bidding changes.
Can you fix an account another agency set up?
Yes. We start with a free account audit, keep what works, and fix tracking and structure first.
Ready to see where your next clients will come from?
Book a free 30-minute strategy call. We’ll review your marketing and give you three things to fix, whether you hire us or not.